Matchtype Studio

Google Ads Match Type Converter

Paste into any column — broad, phrase, and exact match update instantly.

0 keywords
Broad Match input
Phrase Match
Exact Match

Master Google Ads Match Types

Built for PPC specialists and digital marketers who manage large keyword lists. Matchtype Studio eliminates the tedious work of manually formatting keyword match types — paste your list once and get all three formats instantly.

How It Works

  1. Paste keywords into any column — broad, phrase, or exact
  2. All three match types update automatically
  3. Copy individual columns or export the full list as TXT or CSV

Broad Match

keyword

The default match type. Google shows your ad on searches related to your keyword — including synonyms, misspellings, and related queries. Maximum reach, lowest precision.

Phrase Match

"keyword"

Ads show on searches that include the meaning of your keyword. Wrap keywords in double quotes. More control than broad, less than exact.

Exact Match

[keyword]

Ads show only when the search closely matches your keyword. Wrap keywords in square brackets. Maximum precision, minimum reach.

Privacy First

All processing happens locally in your browser. No keyword data is ever sent to a server.

Smart Formatting

Case modes, deduplication, whitespace trimming, prepend and append tools — everything you need to clean up messy keyword lists before export.

Export Ready

Download your formatted keyword lists as TXT or CSV for direct import into Google Ads Editor.

Free, private, and built for speed. No account required.