Master Google Ads Match Types
Matchtype Studio is a free, professional-grade tool designed for PPC specialists and digital marketers. It simplifies the process of converting keyword lists into the three primary Google Ads match types: Broad Match, Phrase Match, and Exact Match.
How It Works
Simply paste your list of keywords into any of the text boxes. The tool automatically converts them into the other formats in real-time. You can then copy the results to your clipboard or export them directly to a CSV file compatible with Google Ads Editor.
Understanding Match Types
- Broad Match: The default match type. Ads may show on searches that relate to your keyword. Example:
keyword
- Phrase Match: Ads show on searches that include the meaning of your keyword. Syntax:
"keyword"
- Exact Match: Ads show on searches that are the same meaning as your keyword. Syntax:
[keyword]
Key Features
- Privacy First: All processing happens in your browser. Your keyword data never leaves your device.
- Smart Formatting: Automatically removes duplicates and converts to lowercase for clean data.
- Export Ready: Download your lists as .TXT or .CSV for immediate import into Google Ads Editor.